In a dynamic economy of the 21st century, the cleaning industry is one with stats and trends to watch out for. It survived the depressions of 2008/2009 and now is experiencing a rapid expansion that promises to last many years. Given the growth patterns, and its natural connection with the organizing industry, it makes sense for both industries to collaborate as a strategy to grow each other’s business. Data and Statistics Shows That When Cleaning & Organizing Professionals Collaborate, Everyone Wins!
If there is any doubt, let’s take a look at the research, as well as the emerging statistics and trends:
In a 2015 report, it was estimated that the three main categories in the cleaning industry (residential – commercial – special cleanings) had about 875,000 businesses employing some 3.5 million people in the United States alone. Although cleaning revenues fell by 5.3% in the recession of 2008 and 6.1% in 2009, (especially in the residential area where such services were considered expendable luxuries), revenues in 2015 stood at $50 million bringing the cleaning sector to the spotlight once more. It is a fact that the unemployment rates have significantly dropped thanks to a revitalized cleaning industry that is set to show demonstrate a 6% growth in new jobs in 2020.
Although competition is fierce, the cleaning industry holds a great potential for all new and existing businesses. There are several sub-services within each category of the industry, which makes it easier for one to find a specific niche. Aspects such as targeted marketing, engaging in the “green industry”, and creating specific type of collaborative partnerships can be significant to the success of any cleaning business. Needless to say, urban and suburban locations with a higher population of affluent families are known to have greater potential for growth.
There are various collaborative opportunities in all cleaning service category and this can be better understood by looking at the stats and targets within each. However, the residential market is the best for Organizers and Cleaning companies to collaborate because both industries seek similar customer profile: individuals or couples with above-average wealth who are looking for free time to spend in other things. The ideal clientele is married couples with children, or single professionals with very busy lives, who hold college degrees and have stable careers.
One good customer service practice is to provide suggestions and helpful tips to make the space more productive, keep a healthy environment, and/or enhance the functionality of the space. The more we point out to the correlations between cleaning and organization, the more opportunities for growth in both industries.
Interesting Research-Based Facts that Correlate Cleaning and Organization
- A study done at Indiana University tracked the physical health of 998 participants with an increased risk for heart disease. The study found that Participants who kept their homes clean were healthier and more active than those who didn’t. In fact, house cleanliness was even more of a predictor for physical health than neighborhood walkability.
- A 2010 study published in the scientific journal Personality and Social Psychology Bulletin revealed that there is a correlation between clutter and depression. The study used linguistic analysis software to measure the way individuals discussed their homes. Women who described their living spaces as “cluttered” or full of “unfinished projects” were more likely to be depressed and fatigued than women who described their homes as “restful” and “restorative.”
- In 2011, researchers at Princeton University found that clutter can actually make it more difficult to focus on a particular task, making it harder to allocate attention and complete tasks efficiently.
- A survey conducted by the National Sleep Foundation reported that 75 percent of people said they get a better night’s rest when their sheets are freshly cleaned because they feel more comfortable.
- Research also has confirmed that the human body is made up of tens of thousands of integrated biological and neurochemical systems, all of which are organized. Even at the atomic level, we are well-regulated and well-organized. Without this organization, our bodies would collapse into chaos.
- Most research points for the fact that neatness and order support health — and oppose chaos.
- In general, we can say that it’s clear that staying clean and organized is a good thing. It helps us feel better about ourselves, it keeps us productive and it may very well keep us physically fit.
If we keep the aforementioned in mind, we can also make a definite case for the benefits of forging collaborations between organizers and cleaning services. Perhaps we also want to keep these tid-bits of research information in mind to “tactfully” mention them to our clients as we entice their interest and request for our services.
Some Statistics and Trends in the Cleaning Industry According to the National Cleaning Survey
- 76% of Households Spring Clean Every Year (up from 72% from 2013) Spring time is still prime time for cleaning, according to the American Cleaning Institute’s latest National Cleaning Survey. (Graphic: Business Wire)
- Millennials (38%) reported deep cleaning their homes more often than both Boomers (13%) and Gen Xers (28%), who more frequently perform light cleanings.
- Among nationally representative adults, Millennials (41%) and parents (34%) are the cohorts that deep clean most frequently.
- Rooms deep cleaned most often: Bathrooms (46%), Kitchens (36%), Living Rooms (10%), and Bedrooms (7%)
- Regardless of your age or time of year, cleaning homes safely is important, according to Nancy Bock, ACI Senior Vice President of Education
Some Statistics and Trends in the Organizing Industry According to a variety of Surveys
- Although house remodeling is slowing a bit, spending in repairs and improvements reached about $350 billion in 2019
- 57% of people surveyed said having an organized closet would make finding what they wand and need easier and faster.
- Over half of 2,000 people surveyed admitted to have a cluttered issue. Further, two thirds of American adults claim they could use more home organization.
Organizers who have collaborations with a cleaning business will benefit from the cleaning market increase of the collaborator because the cleaning industry is quite fluid and is growing. When forging collaborations, make sure both companies are reputable and insured.
Current statistics and trends safely acknowledge that the cleaning sector is changing the world and that there is a great opportunity for those who intend to join the industry just as existing businesses have the chance to find a niche, expand and target new demographics.
Ultimately, “A rising tide lifts all boats” – so let’s ride that tide together.